Monetize online videos and games with AdSense

It seems that everyone these days is spending more time watching their favorite shows online, or playing the newest online game. eMarketer predicts that in 2015, 76% of total U.S. internet users will be regularly watching videos online, and that 40% will be playing online games. These audiences are becoming increasingly attractive to advertisers, and spend on video ads and ads within games is growing each year. 

If you’re one of the many video publishers or games producers who can benefit from this growth, you might be interested to know that Google has two solutions to monetize this type of content: AdSense for video and AdSense for games. With AdSense, you’re able to deliver relevant and non-intrusive ads on your video content and browser-based games. Over the last year, we’ve seen these products take off. We’re particularly excited about the TrueView video ad format that gives viewers choice and control over the ads they watch, while delivering better returns for our publishers. 

If you’re interested in monetizing your video content or games, please visit our AdSense for video orAdSense for games Help Center sections. We’ve changed our application process so that you can start to implement straight away. Follow our guidelines and once we review your integration forpolicy compliance, you’re ready to go. And just to clarify, AdSense for Video is for publishers who create and host videos for their own site. If you're using YouTube to host your video, you can check out the YouTube Partner Program. 

The network of video and games publishers gets bigger every day, and we hope you can join us!

Posted by Daniela Bruno, Product Specialist, Video and Games, AdSense Team

Introducing UK promotions and deals from Google Affiliate Network

We’ve blogged before about Google Affiliate Network, which helps you earn more from your site with ads that pay based on conversions. While all AdSense publishers around the world are eligible to join Google Affiliate Network, we’re happy to let you know that this network has just expanded to more UK advertisers -- meaning that if you’re located in the UK or have UK-based readers, the promotions available in Google Affiliate Network will soon become more relevant and interesting.

We’ve brought aboard UK affiliate programs like Blue Nile, Onlineticketexpress.com, Orvis UK, Shoes.com and Skechers, and will continue to add advertisers in verticals like retail, financial services, travel and electronics. Publisher payments are now available in over 40 currencies in 80 countries, and we’re working to continue developing additional enhancements. 

To get started with Google Affiliate Network in the UK, simply sign up using your existing AdSense login details and you’ll hear back within a few days about your application. Once you’re a publisher with Google Affiliate Network, follow the steps below to to get started:

1. Log in to your Google Affiliate Network account
2. Visit the Advertiser tab
3. Change Relationship Status to 'Available', then click 'Apply'
4. On the left-hand navigation, click ‘Countries’ and choose United Kingdom
5. Apply to programs

For more information about Google Affiliate Network, visit our Help Center.

Posted by Erica Sievert -- Google Affiliate Network Marketing Manager

Watch the recorded GoMo for Publishers videos to learn how to mobilize your site

As part of Google’s ongoing GoMo initiative, we hosted a live webinar a few weeks ago to help publishers learn the benefits of creating mobile-friendly sites, hear tips and case studies, and tap into new resources to get started. If you missed it, no problem! You can watch the recorded video or download the slides below.

Watch this webinar to learn:

1. Why go mobile?
Your users have gone mobile in a big way, hear why you must follow suit.
2. Tips for building mobile sites    
Mobile is different.  Learn 10 practical tips for building engaging, uniquely mobile experiences.
3. Best practices in action
Hear from web publisher FindTheBest about the success they’ve seen from going mobile.
4. How to get started
Google is here to help. Learn about tools we’ve created to get you started on the path to delighting
your users and maximizing your mobile revenue.

Interested in learning more? Watch the recorded webinar and download the slides.

Posted by Tuyen Nguyen - Mobile Publisher Advocate